Ever wondered the psychology behind men liking beer? Turns out there are studies which reveal why drinking beer is appealing to men, perhaps more so than it is appealing to women. According to pH lab, one of the first reasons relates to socialising with other men and the connection brought about when men sit with each other and drink beer. The mere act of drinking beer in a group of men has been shown to boost moods. As well as this, an ingredient in beer may trigger the release of dopamine which can act to establish a link between the reward centre in the brain and drinking beer. Finally, due to beer often being advertised as a 'male drink' this has created a stereotype that men should drink beer to be perceived as 'manly.' Therefore, a lot of men may drink beer just to 'fit in.'
However, beer is a drink to be enjoyed by anyone especially on a lovely day!
Browse our beer hamper collection here for all beer lovers!
The history behind Steinlager beer:
The company was originally called Steinnecker when it was created in 1958 New Zealand when the Finance Minister threatened to reduce beer imports and encouraged NZ companies to produce beer for international sale. In 1962 the brand became known as Steinlager in order to differentiate it from Heineken. Between 1963 and 1971 is when Steinlager created its iconic branding. Steinlager beer was introduced in America in 1973 and changed the bottle colour from brown to green to contest with other premium beers, which were also green. Steinlager is now known across the world and has won a number of awards. Steinlager is a proud sponsor of Emirates Team New Zealand and the All Blacks.
Shop our Beer Selection Wooden Crate with Steinlager and other delicious beers here